W. Bruce Miller MBA, CFP®, RSSA®, CPFA
President, CEO, & Founder
W. Bruce Miller is a seasoned financial professional with over 30 years of experience in banking, finance, and wealth management. A Certified Financial Planner™ (CFP®) and Registered Social Security Analyst (RSSA), he is dedicated to helping clients make confident, informed financial decisions.
Bruce’s executive experience includes serving as an Executive of Utah’s largest independent bank and as President of a financial startup that was successfully acquired. He has also held senior leadership roles—including President, COO, and Senior Advisor—at multiple financial firms. Earlier in his career, Bruce worked at WordPerfect, Novell, and EDS, where he developed a strong foundation in business strategy and operations.
Driven by a desire to make high-quality financial planning more accessible, Bruce founded PROFi with a mission to deliver fiduciary-focused, client-first service across income levels. Originally from Washington, Bruce lives in Highland, Utah, with his wife, Mary, and enjoys traveling, cycling, golfing, and spending time with family.
